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UID:104@events.primeproduce.info
SUMMARY:Fallas: When Graphic Design Becomes Public Space
DTSTAMP:20260510T161359Z
DTSTART:20260515T223000Z
DESCRIPTION:A visual talk on Fallas as a form of public graphic design. Gra
	phic designer\nJavier Valiente explores how visual ideas become large-scal
	e\, ephemeral\nstructures in urban space. Presented primarily in Spanish w
	ith strong visual\nsupport and brief English context.\n\n\n\nThis event ex
	plores Fallas\, the traditional festival of Valencia (Spain)\, as a\nuniqu
	e form of public visual language. Coming from a graphic design background\
	,\nJavier Valiente uses Fallas as a way to test how visual ideas behave wh
	en they\nmove beyond the page or screen and become physical\, large-scale 
	structures in\nurban space.\n\nRather than approaching Fallas only as craf
	t or sculpture\, this talk looks at\nthem through the lens of composition\
	, color\, form\, identity\, and communication.\nIt proposes a way of under
	standing how graphic design can expand into the\nstreet\, into collective 
	experience\, and into something temporary\, social\, and\nalive.\n\nThroug
	h images and selected projects\, Javier will share how his practice moves\
	nbetween visual design and public installation\, and how a local tradition
	 from\nValencia can open broader conversations about design\, culture\, co
	mmunity\, and\nthe city.\n\nThe event is conceived as a highly visual and 
	accessible presentation and will\nbe delivered primarily in Spanish\, supp
	orted by strong visual content and brief\nEnglish context.
URL:https://events.primeproduce.info/event/fallas-when-graphic-design-becom
	es-public-space
LOCATION:Prime Produce Apprentice Cooperative - 424 W 54th St\, New York NY
	 10019
STATUS:CONFIRMED
CATEGORIES:
X-ALT-DESC;FMTTYPE=text/html:<p>A visual talk on Fallas as a form of public
	 graphic design. Graphic designer Javier Valiente explores how visual idea
	s become large-scale, ephemeral structures in urban space. Presented prima
	rily in Spanish with strong visual support and brief English context. </p>
	<p></p><p>This event explores Fallas, the traditional festival of Valencia
	 (Spain), as a unique form of public visual language. Coming from a graphi
	c design background, Javier Valiente uses Fallas as a way to test how visu
	al ideas behave when they move beyond the page or screen and become physic
	al, large-scale structures in urban space.<br><br>Rather than approaching 
	Fallas only as craft or sculpture, this talk looks at them through the len
	s of composition, color, form, identity, and communication. It proposes a 
	way of understanding how graphic design can expand into the street, into c
	ollective experience, and into something temporary, social, and alive.<br>
	<br>Through images and selected projects, Javier will share how his practi
	ce moves between visual design and public installation, and how a local tr
	adition from Valencia can open broader conversations about design, culture
	, community, and the city.<br><br>The event is conceived as a highly visua
	l and accessible presentation and will be delivered primarily in Spanish, 
	supported by strong visual content and brief English context.</p>
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